Osijek, Republic of Croatia, 4-5 May 2017.
Department of Cultural Studies, Josip Juraj Strossmayer University of Osijek (Croatia)
Academy of Arts, Josip Juraj Strossmayer University of Osijek (Croatia)
Institute of Social Sciences Ivo Pilar – Regional Center Osijek (Croatia)
Stuttgart Media University (Germany)
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius Trnava (Slovakia)

Conference agenda

International interdisciplinary scientific conference Media and Media Culture - European Realities is a continuation of the scientific conference that started in 2013 at the Department of Cultural Studies, Josip Juraj Strossmayer University of Osihek. The conference is engaged in interdisciplinary research and analysis of cultural, educational, artistic and scientific policies in the European environment, as well as their consequences on individual identity and group identity in contemporary social and cultural context. The first meeting, held in 2013, was mainly devoted to the role of national identity in the context of the European Union, and the second meetine, held in 2015, dealt with the issue of cultural, educational, artistic and scientific policies in the context of the 200th anniversary of the birth of Josip Juraj Strossmayer.

Theme of the meeting to be held in 2017 relates to the modern media and media culture. The continuing need for interdisciplinary research of media arises from the fact that the media and media communication practices lead to the mediatization of social reality and all the key social, cultural and economic processes. The constitution of social and political power today is unthinkable without the intervention of the media and media control, and the expansion of media markets intensified the role of the media in the process of formation of national, sub-national and supranational identity. Contemporary media advertising, instead of selling the functional characteristics of the product and service, is engaged in the production of identity and thereby enhances the symbolic and emotional component of consumption typical of consumerism and consumerist society.

New media and the Internet social networking sites are changing socialization patterns and affect changes in social values and everyday life. Even the areas of religion, art and culture are being changed in various ways under the influence of digitization and mediatization. On the one hand by increasing the availability of religious, artistic and cultural heritage and ideas, but on the other hand, by adapting to the media culture and new technologies and media-produced habits and sensibilities. The media also become an important component of contempirary post-industrial economy, while all of these processes lead to the imperatives of the legal and ethical regulation of media and media market by media policy, as well as to the need of expanding the media literacy.

In line with its interdisciplinary nature and wide scope of topics, the conference is open to media researchers and media theoreticians, philosophers, theologians, historians, sociologists, philologists, economists, law scholars and all other scientists who can contribute to the new knowledge and views on contemporary media and media culture.


1. Media, identity and culture

2. Media policies

3. New media and the Internet social networking sites

4. Social, cultural and artistic media influence

5. Media markets

Organization committee